It was a wonderful event, and I was able to write about a lot of things I wanted to write about, but I'll just start with what I felt.
Participated in Bloggers Festival 2016 as a sponsor
It coincided with the book fair, but I was approached by Mr. Abe from Bear House
, a co-exhibitor, and I immediately decided, ``This is a rare opportunity to promote our products to so many bloggers!'' Once in Osaka, I had a meeting with Matayoshi
, the organizer, and the day arrived. On the day of the event, each sponsor had a follow-up staff member, and we were able to promote the event in a comfortable manner amidst a very high level of hospitality. It was a huge culture shock for me to see how I had been thinking in a way that was tied to the industry in which I spend my days, and it gave me the courage to have an even broader perspective. Unfortunately, I couldn't listen to most of the sessions and talks because I was manning the booth...I guess it can't be helped, but it's normal ^^;
When was the economic sphere of blogging created and how widespread has it become?
More than 200 people gathered in total, and the seminars and LT competitions were a great success.It was a very positive event, with a wide variety of specialized genres. I felt strange that such a space existed, and at the same time I kept thinking (while looking after myself), ``How big is the economic zone that the people gathered here are creating?'' To begin with, I personally started blogging on Livedoor 12 years ago, and moved from Ameblo to FC2 to my own domain. Basically, I've been updating things little by little, so I guess I'm also a blogger. So I was very interested in the event itself. It's been about a year since I completely merged my personal blog with my company and tried to use it to promote the company itself. To put it another way, I've been blogging for 11 years as a personal hobby. In the first place, I thought that blog = WEB LOG = diary, so feedly still has a category called "blog", and I still have diary blogs of celebrities and athletes that I liked at the time (feedly has too many bookmarks) (I can only read MustRead) In the first place, the affiliate system started with Amazon in 1996, Value Commerce started its affiliate business in 1999, and Google Adsense started in 2004, so you can access it from the beginning of affiliate history.
There seems to be a way to make a profit out of it. However, I remember that 10 years ago there was still a trend that ``ads = bad'' (I hated Ameblo blog because I couldn't delete the ads), and before I knew it, even my personal blog had affiliate and AdSense ads. It became commonplace, and for a while it was overtaken by Facebook pages, but it has rebounded in the past few years and reached its current popularity.I used to think of bloggers as people who also made money on their blogs. In fact, there are many people who are professional bloggers. However, when I went to the after-party of the blog festival, I was completely confused when I heard a topic about ``the difference between bloggers and affiliates.'' However, regardless of the genre, I think it is wonderful that individuals are now being compensated for the information they send out in the form of advertisements and text. People with diverse backgrounds can compete with equal opportunity on the web. I think it's a really good time.
Still, I wanted to make things.
However, the fact remains that in order for economic activities to take place on the web, there must be some kind of intermediary. There are manufacturers of all sizes, and it is necessary for something to be produced and consumed. When I joined my current company (my parents' house) (in 2011, at that time it was only doing subcontracted printing work), I thought that the way to break away from printing was to bring in creatives, so I studied advertising and design. We have been working to do various things internally. However, I was suddenly taken aback when I realized that in the end I was just helping someone convey information. When I work with clients, I don't get to make the final decisions myself. I wanted to do a job where I could make more decisions on my own, which led me to shift more and more towards manufacturing. Five years later, I feel that my thoughts were not wrong, and I also see that the influence created by blogs, the web, and SNS is increasing day by day, and I feel that individuals and small companies have no choice but to make full use of them. I strongly believe that no.
It's not a big company, it's a place where people who create things and people who convey information can all join hands.
Our company has three people working on products, and as a venture manufacturer, we take various opportunities to promote our products, but there are also many companies of similar size. Thanks to IT, fabless manufacturing is now possible, and technological innovations such as 3D printers and laser cutters have made it possible to produce small quantities of good products. I felt that a gathering of bloggers would be a great fit as a place for manufacturers of good products that many people don't know about to spread the word. Venture manufacturers use exhibitions and press releases for PR purposes, but they continue to experiment through trial and error with limited budgets. Furthermore, even if advanced products appeal to the masses, it is often difficult to penetrate existing distribution channels. People who read blogs and search for things are often early adopters, so I think it's easy to get these kinds of unusual and edgy products. I was a little concerned because the word "company" came up occasionally during the event, but when I say "companies," it's not just large companies, but also small and medium-sized businesses that are doing their best. I often found myself empathizing with both bloggers and venture makers in that they work on breakthroughs rather than relying on organizational strength. This is completely a fantasy, but I think it would be really fun to have an event that brings together venture makers and bloggers, regardless of genre. So, on the day of the event, I brought my dünn with me to promote it. I regret that I got nervous during the presentation and forgot to say, "The dots above ü are umlauts. If you're on an iPhone, press and hold u, or if you're on a Mac, press option+u!!"